Since what I read from most of the
comment that I had for my older posts, most people are familiar with Facebook,
Twitter and Youtube but not really aware of the benefits of other social
network tools such as Google +. Here is the statistic shown how each social
network have been noticed and used:
If your company is still be a loyalty of
Facebook and Twitter while ignoring Google+, I hope this post will make you
change and light up your mind
Former Apple evangelist, Guy Kawasaki lays out five basic arguments as to why
Google+ is everlasting and therefore important to you.
1.
Google’s track record: While
competitors like Yahoo (search) and Hotmail (email) thought things were good
enough, Google has always delivered a better mousetrap. Applying that attitude
to social media, G+ seems to not yet stop at that.
2.
Google is serious: During an
interview with Wired magazine
(September, 2011), Bradley Horowitz,
Google’s VP of Google+ Products stated, “Google+ is Google itself. We’re
extending it across all we do—search, ads, Chrome, Android, Maps, YouTube—so
that each of those services contributes to our understanding of who you are.”
That means Google brings almost all the apps in one shot that may require
people to use different tools at the same time if they use Facebook, Twitter or
Youtube. For Google there’s no turning back, it’s only forward.
3.
Google has countless talent and
resources: This is self-explanatory. It’s not likely a startup is going to
trial on Facebook or Twitter, and Google is no startup. They’ve got the
intellects and they’ve got the liabilities to back it up.
4.
Google owns the “River:” Kawasaki is
referring the river to the Internet stream known as SERACH. To call it a stream
is an understatement. There is no doubt to say that Google practically is
SEARCH and that is, where the ‘’River’’ leads people will follow.
5.
Google owns the playing field: As
Kawasaki points out, G+ is combined into search processes; Samsung (and soon
Motorola) products come pre-loaded with Google+, beside, Gmail users
automatically get a G+ account and it’s a part of the Google browser. That’s
way more than a head start.
After
reading these 5 ‘’facts’’ about Google+, you may change behavior and the way
you look at its impact to your current and potential clients and buyers. The
consequence to your company’s SEO strategy and how people with find you alone
is huge. For now what your company should realize is that Google+ needs to be
at the forefront of your social media strategy right up there with Facebook,
Twitter, and Youtube.
I've always been a believer in the long-term success of G+, but it's incredibly slow to gain traction. If Facebook just far too ingrained in our everyday life to allow G+ the opportunity to grow? Maybe G+ is just waiting for the mass exodus from Facebook next time they do something very wrong to upset their users? It's fascinating to watch.
ReplyDeleteSurely it's not easy for G+ to become everyday life to people as Facebook does. However, people are getting more familiar with G+ now. And I do agree with you that it's quite interesting to watch how people switch from facebook to G+ in future. Hopefully Facebook will not do something so wrong to upset their users because personally feel that Facebook are getting suck by its slowly signal or its magnetic lag every time I want to update my posts.
DeleteI always try to persuade my friends to create GG+ account but some actually ignore my advice and tell me that Fb or Twitter account should be good enough.
ReplyDeleteMight take your post as a reference to my recommendation. Thanks Linda :D
Dont know that GG+ is such a powerful tool!!
ReplyDeleteThink myself should get a GG+ account after reading your post :D