Twitter and Facebook are now allowed brand Pages to target their posts

1.      Twitter

Twitter has now added up an improvement to Promoted Tweets that lets advertisers target a subset of users.

That is, the feature lets advertisers send tweets to specific audiences without tweeting to all of a brand’s followers as before. Some may think Promoted Tweets already has that feature, but the difference is that now a marketer doesn’t have to first send the tweet to all of its followers. Advertisers using targeted tweets can segment by location, devices and platforms (Marshable, 2012).

Some Twitter has tried testing the feature with a minority of advertisers including British Airways, Coca-Cola, The Washington Post Co.  The good thing is that the feature is available globally to all users (Wendy’s Twitter).

An illustration of how the program works, Twitter display cased of British Airways tweet, which was just sent to UK users:

Advertisers can start using the program via the Tweet box in ads.twitter.com. As with other Promoted Tweets, advertisers only pay when users engage with them. Tweets that make the most engagement are likely to appear more often.

 

2.      Facebook

     The new capability of Facebook comes a few weeks after Twitter made it possible to send targeted tweets tracked by location, devices and platform (as mentioned above). While previously Facebook Page admins could only target by language and location, now the company can add for more options with:

•  Gender
• Interested In
• Relationship Status
• Education

•  Workplace

     For example, say you want to target an audience for a back-to-school campaign. You 
     can drill down to college kids 18 to 21, so your post will be seen more by that age group.

     Here are couple of images of how the option appears for brand Page administrators:

 

 

Arent you talking about ''ME'' ???





For some Laggards who are not really get what the Facebook's Brand Timeline for, let's take a look of this video:

http://www.youtube.com/watch?v=7bZok68t960&feature=related





If you still consider about how it changes the way it affect on how people see your brand. Here are some examples:

Pepsi:    Percentage Seen

Even without faces, 100% of viewers noticed Pepsi's cover photo.

Dallas Cowboys:      Visual Attention Level

Areas that were looked at most are shown in red on the heat map. In the Timeline, viewers concentrated more of their time at the top of the page.

Smack-dab social media right straight to your businesses

We all know that Facebook, Twitter, LinkedIn, and now Google+ and Pinterest are five big players in the world of social media. So how can we use each of them effectively in Marketing and Advertising

1.     Facebook

Facebook is a brilliant pitch for those looking to put a personal face on their business. It allows individual organization share stories, offer tips, and essentially blog straight into this network. Facebook now has introduced Timeline, which move toward a more personal experience. Also, the capability to create conversation-getting landing tabs has been reduced, however, this can allow smaller businesses to have better chance when competing with larger companies for views.

2.     Twitter 

Twitter is an amazing outlet for businesses that want to keep their clients or customers up-to-date as quickly as possible. This tool continues to lead when it comes to the ability to keep in the loop on hot news every second single day. The reason may because of the nature that most of us are all about time efficiency. That is, the less time it take to keep in loop, the happier we tend to be.

3.     LinkedIn

LinkedIn is an excellent outreach for companies looking to train potential employees and/or clients who may want to know more. For instance, businesses can post updates or send invitation to employees celebrate an anniversary with the company. The good point of LinkedIn is that it can help to put a more human face onto businesses, which then seem large and impersonal. This type of social network is perfect for connecting B2B and for networking business pros so that they can likely end up doing business or working together.

4.     Google+

Google+ is the first hyped as the next Facebook, when Facebook is almost all about snatched of information or simply social updates, Google+ is more about where people can share ideals excels. Businesses will be able to use this tool to reach out to others such as minded groups and build true connections. This even become handier for those businesses have employees divided by geography with the Hangouts ability.

5.     Pinterest

Pinterest has now officially open to the public on 9^th of August, 2012. That means anyone with Facebook, Twitter or email address can sign up and start pinning. Basically, Pinterest allows people to discover and fill the needs of that fascination. Users can pin pictures of their own account to share with others or they can even search Pinterest and pin picture that appeal them. As a result, businesses can rely on picture to share information on the work that they do or the products they sale. The if clients or customers feel interested in that they will pin the picture and that way indirectly advertise for the businesses.

Technically, each platform certainly presents its own sets of benefits as well as drawbacks. However, it will come down to figuring out which one is the best for your own business needs and which you are most comfortable using with.  A little reminder for business-ers that it is not recommended to cover each of these social media rather simply covering one or two may get you all the results you need.

Digital Technologies in the 21 century

Digital technologies have been embraced by the public and have become the new social networking tools. This has forced marketers and advertisers to rethink their strategies in order to make the best use of this trend by the use of creatives and the use of social networks to create User Generated Content. It has been researched by A Universal McCann that only 14 percent of customers trust advertising whereas 78 percent trust recommendation from other consumers. As a result, marketers nowadays are tapping into UGC such as blog comment, product and video review (which provide an up to date features for upcoming products), creative competitions, galleries and other web base content. This means Advertising is free however if company want to advertise this way will need to hire employers with excellent web writing skills for blogs, multimedia skill for RSS and video streaming and web tools expertise.
This blog however basically will discuss about how social network should be used in Marketing and how it will help manager advertise more effectively with the use of E-Marketing.

Here is a video talk about the digital technologies in present and how it will transform positively to the way we live in future:
http://www.youtube.com/watch?v=feWNA4RrIJg